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Laura Sue Design

Inn at Red Hills website and email

Estimated read time: 1 minute

The purpose of this project was to redesign a website and brand, and align the client’s digital marketing efforts.

I created a complementary website and email template for The Inn at Red Hills, a small hotel in Oregon's beautiful wine country. The intention was to create a mobile-first design, and based on user data, help users quickly check room availability and book.

A mobile view of the Inn at Red Hills homepage, featuring the rebrand and new photography of the inn's rooms.

My process

I really loved some of the decorative shapes found around the property, so I mixed some of the motifs in as vectorized assets. I also took some of the analytic data that had been collected and created a navigation on mobile devices that provided the most popular actions to take.

A desktop view of the Inn at Red Hills homepage, with brand new photos of the inn, as well as the decorative shapes I saw on their property.

I built the email templates from the Foundation for Emails framework. This provided a completely reliable and consistent experience regardless of viewport size, device type, email client, and font availability.

A desktop view of an Inn at Red Hills email, featuring a buy one get one promotion.