Attis Trading website
The purpose of this project was to clarify the Attis brand, improve usability and reach analytic goals.
My task was to provide a clean, mobile-first experience for users wanting to know more about Attis. Analyzing user flow data told me that users simply wanted contact information. I prioritized the Attis locations plus a client-requested new feature of online ordering in the designs.
To add more clarity to their brand, I evolved their logo by adding an artful tagline under the Attis Trading Co logo. It was evident in the drop-off rates that users may not have been clear on what Attis was all about.
I focused on getting users to the dispensary locations and positioning Attis as experts by leveraging their robust blog articles. Since their branding and color palettes were in transition, I took ideas from the interior of their dispensaries and used colors and textures that both complemented the brand and created a visual association for the user.
In Sketch I created a global artboard layout using guides that matched the Foundation 6 default columns so I could easily plan responsive blocks of content. I worked with the developer on handing off assets and styles from Sketch for his build.
Post-launch it was learned that the locator and order pages were indeed the most popular, and there was a significant increase in traffic both to the website and Attis’ Instagram feed.