Skip to main content
Laura Sue Design

Attis Trading website

The purpose of this project was to clarify the Attis brand, improve usability and reach analytic goals.

My task was to provide a clean, mobile-first experience for users wanting to know more about Attis. Analyzing user flow data told me that users simply wanted contact information. I prioritized the Attis locations plus a client-requested new feature of online ordering in the designs.

To add more clarity to their brand, I evolved their logo by adding an artful tagline under the Attis Trading Co logo. It was evident in the drop-off rates that users may not have been clear on what Attis was all about.

A mobile device with the Attis Trading locations page loaded on the screen.

My process

I focused on getting users to the dispensary locations and positioning Attis as experts by leveraging their robust blog articles. Since their branding and color palettes were in transition, I took ideas from the interior of their dispensaries and used colors and textures that both complemented the brand and created a visual association for the user.

In Sketch I created a global artboard layout using guides that matched the Foundation 6 default columns so I could easily plan responsive blocks of content. I worked with the developer on handing off assets and styles from Sketch for his build.

Post-launch it was learned that the locator and order pages were indeed the most popular, and there was a significant increase in traffic both to the website and Attis’ Instagram feed.

The Attis Trading homepage design

This was the selected option for the Attis homepage.