Newsletter for Shenandoah Valley Westminster-Canterbury

I have a great relationship with this client. Shenandoah Valley Westminster-Canterbury is a “first-class community to serve seniors” based in Virginia. Every few months they publish a community newsletter which is enjoyed by their residents, and each time I design the piece I get a glimpse into what a wonderful place this is to live.

This newsletter gets mailed, and is folded in thirds. The layout features a cute calendar of events, stories of folks doing great things in the community, and the beloved donors list on the final spread. I integrated color and broke margins where I felt it would serve the content while keeping the reader’s eyes comfortable.

WHAT I DID

—  Design
—  Illustration
—  Page layout

OBJECTIVE

To design a newsletter that matches the original SVWC brand (previous years were branded differently, and they wanted a fresh look for this year). The type should be easily readable as the audience for this piece is generally older.