Inn at Red Hills Website and Email
The purpose of this project was to redesign a website and brand, and align the client’s digital marketing efforts to those updates.
After the brand refresh and a professional photo shoot, I created a complementary website and email template for The Inn at Red Hills, a small hotel in Oregon's beautiful wine country. The intention was to create a mobile first design, so that users could quickly check room availability and book.
One challenge was to conceal the fact that the hotel is actually on a highway, with no real scenery as one might envision when you speak of "wine country". This was solved by focusing more on the interior vibe of the inn, and highlighting the amenities.
I built the email templates from the Foundation for Emails framework. This provided a completely consistent experience regardless of viewport size, device type, email client, and font availability.