Inn at Red Hills Website and Email
This project was a redesign of a website instigated by a brand makeover, and start driving up reservations by using email marketing. After a the brand refresh and a professional photo shoot, I created a complementary website and email template for The Inn at Red Hills, a small hotel in Oregon's beautiful wine country.
One challenge was to conceal the fact that the hotel is actually on a highway, with no real scenery as one might envision when you speak of "wine country". This was solved by focusing more on the interior vibe of the inn, and highlighting their employees.
For mobile devices my goal was to make it easy to get to the hotel, call them, and/or make a reservation, so I created a fixed footer navigation that was later used as a template for our other hospitality and service industry websites.
I built the email templates from scratch using the new (at the time) Foundation for Emails framework. This provided a completely consistent experience regardless of viewport size, device type, and font availability.