Inn at Red Hills Website and Email

After a sweeping brand refresh and a professional photo shoot, I created a complementary website and email template for The Inn at Red Hills, a small hotel in Oregon's beautiful wine country.

 
 
A mobile view of the Inn at Red Hills homepage.

A mobile view of the Inn at Red Hills homepage.

 
 

CHALLENGES

One minor challenge was to conceal the fact that the hotel is actually on a highway, with no real scenery as one might envision when you speak of "wine country". This was solved by focusing more on the interior vibe of the inn, and highlighting their employees.

For mobile devices the goal was to make it easy to get to the hotel, call them, and/or make a reservation.

A desktop view of the Inn at Red Hills homepage.

A desktop view of the Inn at Red Hills homepage.

SOLUTIONS

The photo shoot focused on lifestyle shots, and the team did a fantastic job of hitting the mark. Great photos make the visual design phase easier and more fun.

For the mobile view, I created a fixed footer area that was later used as a template for our other hospitality and service industry websites. We wanted the user to have instant access to call, map, or reserve a room.

A desktop view of an Inn at Red Hills email.

A desktop view of an Inn at Red Hills email.

TL;DR - What I’ve Done

  • Visual design in Sketch for the website

  • HTML/CSS

  • Foundation 6 framework for emails and websites

  • Campaign Monitor data tracking for emails